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Price Optimization and Markdown

Through the use of advanced Machine Learning models, we generate price recommendations that, given the historical behavior of the products in terms of prices, promotions, inventory, sales and external indicators, can generate the optimal price that maximizes the KPIs defined by the business.

This model aims to:

Obtain optimal prices differentiated by geographic regions or groups of stores.

Obtain optimal prices that comply with the established commercial restrictions.

Consider external attributes, such as economic indicators, weather, holidays, among others.

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